Event Industry News Podcast: Perfect Conversion

In the latest episode of the Event Industry News podcast, Ed Tranter, Founder and MD of 73 Media, talks to Adam Parry about the Rugby Show, a live event due to launch in July 2020.

Ed discusses the move toward producing The Virtual Rugby Show, bringing together a community of rugby legends, players and fans to celebrate the game, keeping the brand values at the heart to deliver a brilliant online event.

From selecting the platform and partners to work with, changing the planning, operational and marketing mind-sets, through to the challenges of being onsite virtually … Ed chats candidly about taking an event online.

“Going virtual changed the whole thing. As a live music fan, I based the model on Glastonbury Festival with different stages building up to the ‘main act’.”

Ed Tranter, 73 Media.