Ed discusses the move toward producing The Virtual Rugby Show, bringing together a community of rugby legends, players and fans to celebrate the game, keeping the brand values at the heart to deliver a brilliant online event.
From selecting the platform and partners to work with, changing the planning, operational and marketing mind-sets, through to the challenges of being onsite virtually … Ed chats candidly about taking an event online.
“Going virtual changed the whole thing. As a live music fan, I based the model on Glastonbury Festival with different stages building up to the ‘main act’.”
Ed Tranter, 73 Media.