With most of the team at 73 Media starting their careers in media publishing, we understand the opportunities that exist and the challenges that you face.
For those media owners who are still not looking beyond awards, small niche conferences and round tables, now is the time to start. For those that are already running large events but want to know how to expand and build on them, this is the time to be planning.
The biggest strength of a magazine or web brand is community. You are part of your sector and have established trust and respect. You have the data to access an audience and relationships with the suppliers as your potential exhibitors and sponsors.
Large scale events represent a huge opportunity for you to bring together your market, build on your existing relationships and add value across the board.
One of the most important questions to any brand extension is; “Am I cannibalising my existing revenue?” Often the answer to this question is “yes”.
But not in the case of large-scale events. Participation in an exhibition or large conference usually comes from separate face to face, rather than the media, budget.
Even the best ideas can still fail…
That is without the in-depth research, planning and strategy phase. Detailed market research is paramount before going to market with any event product.
At 73 Media we specialise in helping media owners to deliver the best possible events from concept and research, through to build and delivery. We understand what it takes to make a successful launch or to build on and grow an existing event portfolio.
From research, launch, operations, sales, marketing and management or any combination thereof, we are your events department.